Maximize ROI on Your Trade Promotions! 

 

Shield your Trade Promotion campaigns against poor ROIs with Expertise Accelerated’s support on their planning and execution.

Don’t let poor ROI undermine your trade promotion efforts.

Expertise Accelerated provides expert support in planning and executing effective trade promotions, helping you achieve measurable results. With our data-driven approach, you’ll shield your campaigns from inefficiencies and drive better returns.

Let us help you maximize your promotional success.

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Plan for Future with EA’s Outsourced Trade Promotions Management

As turbulence grows across the markets worldwide, input cost hikes and margins squeeze, the fight for competitive foothold intensifies among the consumer goods (CG) companies, and hence the strategic and tactical significance of Trade Promotions Management (TPM).

However, bringing about synchronization and congruity among the underlying complex variables that define the success of TPM campaigns requires a high degree of expert interaction among all the stakeholders – manufacturers, distributors and retailers – as well as the concerned departments within the organization – finance, planning and sales – which is neither easy to achieve nor practical for many CG companies.

Bridge Skill Gaps and Maximize TPM ROI with Offshore Expertise

Expertise Accelerated can tap into its global network of skilled trade promotions management professionals to bridge any resource or expertise gaps, ensuring your TPM campaigns are protected from poor ROI and deliver optimal results.

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Industries

With our outsourced accounting services, tailored for diverse industries, we ensure your financial records are maintained to the highest standard.  

Retail and Wholesale

EA's deep understanding of the challenges these industries face ensures hassle-free bookkeeping and significant payroll savings.

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Consumer Packaged Goods

Our US management team has 25+ years of US Consumer Packaged Goods experience, 10+ years at C-suite levels thus ensuring industry expertise in the competitive market. 

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Manufacturing

As a manufacturing-focused accounting firm, our tailored solutions ensure accurate transaction processing and timely reporting for informed decision-making.

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E-Commerce

Shopify, eBay, and Walmart each have unique complexities. We provide effective accounting to track sales, manage expenses, and ensure timely reporting.

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Amazon Accounting

Our accounting specialists can assist clients with inventory and wearhouse mangement and logistics services.

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Real Estate

EA’s property management bookkeeping services ensure accurate financial records and process efficiency. 

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Tailored Solutions, On-Demand Resources, Assured Quality,
Round-The-Clock Service.

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Trade Promotions Management

Period End Closing

  • Month End Accruals
  • Accrual Analysis
  • Reconciliation with GL
  • Unauthorized Spend

Promotion Reporting

  • Baseline
  • Lifts
  • ROI Analysis
  • Month End Reporting

Chargeback Verification

  • Retailer Backup
  • Promotion Contracts
  • Syndicated Data Analysis
  • Internal Approvals

Data Driven Planning

  • Global Brand Plan
  • Promotion Guidelines
  • Promotion Plans
  • Trade Budget Allocation

Outsourced Trade Promotions Management vs. In-House Strategies

Requirements In-House Outsourced
24/7 Support
Payroll Savings
Extensive US Industry Experience
Data Protection
Scalability
Focus on core business
Talent Acquisition

Are you considering whether to outsource your trade promotions management or keep it in-house? Outsourcing saves you time and money while providing expert financial management without the costs of hiring and training. Imagine a dedicated team managing your finances, allowing you to focus on growing your business. With outsourcing, you reduce costs, gain efficiency and peace of mind, ensuring your financial information is handled with care. Make the smart choice—enhance your operations by outsourcing your TPM today!

Maximizing ROI on Trade Spend with EA’s Comprehensive Trade Promotions Management Solutions

Trade Promotions Management is the overall process of managing the trade spend of a CPG company at a retail and food service level to achieve a positive ROI on it.

Even though often neglected, Trade Spend Management is a matter of prime concern for most CPG companies as the spend on promotions forms a significant part of the company’s expense, sometimes as high as 30 percent.

EA CEO Haroon Jafree (CPA) is a Connecticut-based CPG expert specializing in Trade Promotion Optimization.

Having served over 25 years in the US CPG industry, including over 10 years in a C-suite role, Haroon has amassed the expertise in Trade Spend Optimization. Haroon has a proven track record of deploying reengineered processes and trained professional resources to help companies achieve a positive ROI on their trade spend.

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Let's partner to reduce your cost by 60% with assured quality!

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FREQUENTLY ASKED QUESTIONS

Trade promotions can come in many forms, such as a specific percentage of discount to bring down the price of a product for a certain period of time or a discount pack in which buying more than one or a certain quantity of product would cumulatively cost less.

Trade promotions are designed to bring the ideal deals for the customers, which helps create customer loyalty and hence competitive advantage in the long run.

Trade promotions primarily seek to increase sales through customers perception management.

Trade promotions generally comes in the form of trade allowances, cooperative advertising, dealer listing, gifts and premiums, material displays, etc.

The average salary of a trade promotions manager is between $85-$110k.

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Address: 500 W Putnam Ave Ste 400, Greenwich, CT 06830

Contact: +1 (203) 542-7277

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